Intro
In order to best identify performance opportunities which will have the biggest impact on your site, we first need to group any pages which use the same template, where one fix could impact hundreds, or thousands of URLs.
Getting Started
Categorizing URLs by Page Type
Determine the URL’s Page Type based on the makeup of the page:
|
Page Type |
Typical Characteristics |
|
Home |
The homepage… you’ll know it. Often lives at / |
|
Product List |
- Shows a grid of products - Has filters for narrowing results - Ability to sort - Primary action is to select a product to view PDP |
|
Product Detail |
- A single product is highlighted in great detail. - Often has photos, description, video, reviews… - Ability to select a specific sku (size, color, qty, etc) - Primary action is Ability to Add to Cart |
|
Category |
Usually a more rich page blending subcategories, products. Primary action is to drill deeper. |
|
Lookbook |
Typically a photo shoot of an activity or event, interspersed with links or tiles to relevant products from the photos. (i.e. “Shop the Look”) |
|
Search |
Text string query resulting in a list of products or content. |
|
Blog List |
A list of blog posts, often paginated. |
|
Blog Post |
Long form copywriting, storytelling. |
|
Static |
About us, Help, returns, careers, mission, values, ethics, sourcing, partners, etc. |
|
Stores |
A map, store finder, list of stores |
|
Account |
Anything related to account management, address book, order history, saved cards |
|
Cart |
Shopping cart / bag. What you’re about to buy |
|
Checkout |
The checkout funnel. Everything after the shopping cart up to and an order confirmation page. Typically shipping and payment info. |
|
Confirmation |
After checkout, confirming that an order has been made and usually what was purchased |
FAQ
What is this data used for? Where will it show up?
SpeedSense will use this data in your Web Performance Dashboard to aggregate findings which may have the same root cause.
We have multiple templates for the same Page Type, (e.g. three unique blog post templates).
If you have multiple templates for the same page type, differentiating them can be very helpful, if the effort is not too onerous. In this case label them accordingly:
E.g. Blog Post 1, Blog Post 2, Blog Post 3
Or PDP-1, PDP-2, etc.
We have Page Types which aren’t listed above, but receive significant traffic.
If you have page types which aren’t listed above then feel free to add your own categorization. Keep in mind that the labels you choose will be used in aggregation and reporting, so try to keep them concise; ideally under 10 characters.